Yes, it is a chimney sweeping company. And as long as there are chimneys in this world, there will be chimney sweepers. But as traditional as it sounds, there is no need to underestimate the sort of skill that would be required for this kind of job. These sweepers are highly experienced professionals, and we at Boa think that every professional deserves to look as Johnny Depp as possible.
Aarniemi case was about custom visual identity. The logo, for instance, is made of custom typeface inspired by the fonts used in old Finnish ads that were found from an old local newspaper. As usual, together with visuals appearance came a set of marketing materials from www to stationery implementations.