Frameright

A non-destructive image cropping tool for professionals. Boa was tasked to create an identity and UI/UX design for this Finnish startup app.

branding
art direction
graphic design
ui design
ux design

Frameright helps designers, photographers and editors to create crops for different mediums and image sizes.

Traditionally only one image is created, which is then used in different mediums. This can result in the image being cropped so that its meaning changes unintentionally or something relevant is left out. Frameright introduces a way to tackle this problem.

Along with the visual identity came of course all sorts of implementations from tees to business cards and other illustrations.