Helsingin Luistelijat

Helsingin Luistelijat is a member of the Finnish Figure Skating Association. Boa was asked to deliver a new visual identity for this 1908 established club. The brief was to renew but retain the heritage of the oldest and the largest Finnish skating club in Finland.

branding
graphic design
art direction

How? We started by redrawing the mark so that the HL monogram retained its shape and size. It seemed like the original mark would have had a bit of a bumpy ride from the year 1908 to this day. This often happens because of endless scanning, copying etc. of the original material, usually during the non-digital era.

The first goal was to sharpen the appearance by making the edges clean and a bit more grotesque. Little by little the whole appearance started to restore its former glory, but in a way that serves modern-day needs.