Tizzita

A new beer label for Eritrean and Ethiopian immigrants needed an identity and package design. Boa delivered.

The inspiration was derived from African trees, huts and Ethiopian and Eritrean art. Tizzita, however, is an Ethiopian word with a somewhat hidden meaning. Very loosely translated it means nostalgia or memories. So, if the meaning is rather complicated or hazy, should we hide it in the design as well? Yes.

Now, your job is to find the word Tizzita from the can design. The word is written with the original alphabet. Go!

package design
branding
product design