Witka Wood by Ville Witka

Witka Wood is a design brand with a wide range of products made out of one of the most humanly intimate of materials. Wood.

Witka tasked Boa to create a recognizable and unique brand identity. In a case like this, it was important not just to deliver a good-looking appearance but to design it in a way that you can almost feel it in your fingers without touching it.

As you might have noticed, the key is the double W logomark that can be easily reproduced in multiple different ways ranging from laser etching to stickers. The logomark seeks its inspirations from the wood grain and common wood joining methods. These, in turn, create a strong bond and a story between the identity and Witka Wood products.

branding
art direction
graphic design